This session tackled one of the most persistent challenges in software development: estimation. Katherine argued that a common failure mode among tech teams is focusing too much on how to estimate rather than what they are estimating — and that estimation, done right, must be a collaborative process grounded in concrete data. She recommended breaking long-term objectives into smaller goals to allow for greater adaptability, and introduced the Golden Circle framework as a practical tool for planning and prioritization.
TDC Future 2022 was the final edition of The Developer's Conference for that year. The International Career track Katherine coordinated drew record audience numbers — with sessions covering how to access global opportunities, what international companies look for in candidates, the importance of English proficiency, and first-hand career journeys working abroad. The day concluded with a panel of guests summarizing the key themes across the track's talks.
TDC Connections 2023 ran across Belo Horizonte and Recife, with its Product Management track dedicated to connecting best practices across the full product lifecycle. Katherine's session — Transforming a Legacy Product into a Success: A Survival Guide — drew on real-world experience to present practical strategies for reviving and repositioning a legacy product, addressing the strategic, organizational, and technical dimensions of turning an aging product into a success story.
Startup Grind Global Conference 2023 was a two-day event bringing together startup founders, investors, and builders from around the world. The session explored the critical — and often underestimated — relationship between product and development teams in early-stage companies, examining what it takes to create genuine alignment between the two functions and why that harmony is a decisive factor in startup success.
Women in Tech Texas 2023 convened over 1,000 leading women in technology and diversity champions — headlined by SpaceX President Gwynne Shotwell — at the Hyatt Regency Houston. Katherine spoke as part of the Tech X Strategy stage, which focused on how to strategically leverage advanced technology to support key business priorities in a period of accelerated adoption. Her session examined what it means to keep pace with — and capitalize on — the relentlessly accelerating speed of innovation in the technology sector.
AdMonsters Ops is the flagship annual conference for digital media and ad operations professionals, drawing 800+ strategists and media leaders to New York City. The session opened with a stark framing: misalignment between sales, product, and engineering is the second leading cause of product failure, behind only lack of product-market fit. Attendees were walked through a practical alignment framework supported by real-world case studies, with dedicated time to analyze their own organizational challenges and define concrete next steps.
TDC Innovation is one of the flagship editions in TDC's annual series, bringing together thousands of software development professionals. This session spotlighted the distinct experiences, challenges, and career strategies of immigrant women navigating the global tech industry — drawing on Katherine's own international journey from engineer to executive in a multinational environment.
Advertising Week New York 2023 united the brightest minds in marketing, advertising, media, and technology across four days. This session challenged publishers to stop treating compliance, privacy, identity, web performance, and cost as separate problems to be solved in isolation — and instead explored how edge computing offers a unified, actionable approach to addressing all of them at once, with practical strategies for implementation.
The 2025 Prebid Summit convened publishers, ad tech companies, platform developers, and strategy leaders at a pivotal moment for the programmatic ecosystem — marked by The Trade Desk's high-profile fork of Prebid's codebase into "OpenAds," growing tension with the IAB Tech Lab, and sweeping AI-driven changes to how content is discovered and monetized. This industry panel examined why open-source infrastructure, community governance, and transparent standards remain essential to keeping the open web independent and sustainable.
Prebid Ascent London 2026 was Prebid's biggest European event to date, welcoming 275+ attendees for a full day of curated content on open-source ad tech, privacy, and the future of programmatic. This main stage session took on a question with no easy answer: as bot and non-human traffic grows increasingly complex — including legitimate crawlers, AI agents, and measurement tools alongside malicious actors — the industry must rethink how it classifies, responds to, and even leverages different types of automated traffic.
This breakout session provided an update on Prebid's LLM Taskforce — a working group exploring how large language models and agentic AI systems are reshaping programmatic advertising standards and publisher monetization. The session reflects a broader industry race to define governance frameworks for AI-driven ad decisioning, with both Prebid and the IAB Tech Lab actively developing LLM-focused standards and tooling as agentic advertising moves from concept to commercial reality.